Real Insight on Real Floors

Explore wide plank wood flooring from every angle. From installation and radiant-heat guidance to sustainable sourcing, finishing techniques, design ideas, and the stories behind this classic American flooring. Whether you’re a homeowner, builder, or designer, you’ll find clear, useful information to help you make smart choices for your floors.

Wide Plank Floors: A Natural Fit for Modern Interiors

Tradition. It's a word we use a lot when we're talking with home owners about our wide plank wood floors. And it can mean different

Where Every Great Floor Beings: With the Tree

Great floors start in the woods. We read each tree for character, size, and region—then mill wide planks built to last.

Solid vs. Engineered Wide Plank Flooring: Understanding the Difference

Both solid and engineered wood floors are excellent choices. The main reason to choose one over the other comes down to the type of wood,

Why Wide Plank Floors and Radiant Heat Are a Perfect Match

Homeowners often worry that heat—especially radiant heat—can harm solid or even engineered plank wood floors. In reality, the opposite is true.

The Janka Myth: Why Your Floors Don’t Care About a Steel Ball

Most people hear “Janka hardness” and imagine it’s the ultimate test of how tough their floors will be. In reality, it measures how much force

Sustainable Flooring: How To Achieve It & Why It Matters

Sustainability is at the heart of everything we do — from honoring the natural tree lifecycle to supporting small sawmills and preserving wide plank flooring

Engraining Passion into Wide Planks

From a childhood surrounded by wide pine to founding William & Henry, this story is about passion, craftsmanship, and creating floors with true purpose.

The William & Henry Difference: Trust.

Not all wide plank floors are created equal. Learn why trust, craftsmanship, and attention to detail are essential when choosing the right flooring company.

Designing with Wide Plank Floors: Traditional for Our Time

From rustic to modern, discover how wide plank floors can be tailored to your style — and why board width, length, and craftsmanship make all

The Truth of the Matter

From childhood to craftsmanship, this post explores the passion, honesty, and legacy behind the art of making wide plank floors that honor both history and

A Passion for Wood: Part II

This continuation of our wide pine story highlights the craft, character, and care behind every board — and why this wood still deserves a place

A Passion for Wood: Part I

From family tradition to timeless craftsmanship, this is the story of how wide pine became a lifelong passion — and why it still brings warmth

Kitchens, Bathrooms, Beaches: Wide Plank Wood Floors & Moisture

Yes! Wide plank wood floors can be used in kitchens and bathrooms. Learn why stability, not softness, is what truly matters when it comes to

Wide Plank Floors & Radiant Heat? Yes You Can!

Radiant heat and wide plank floors are a perfect match. Find out how proper wood selection and installation make all the difference.

The Original Wide Plank Floor

Eastern White Pine is soft — and that’s exactly why it’s so special. Learn why this historic wood is more stable and beautiful than you